U.S. Right to Know is a new nonprofit food organization that investigates and reports on what food companies don’t want us to know about our food and most recently revealed how Ketchum, Russia's PR firm based in America, snooped on U.S. citizens to successfully spin the media to positively cover GMOs.
A video, which has since been removed from the Internet, shows the firm bragging about how “positive media coverage has doubled” on GMOs since they admitted to closely monitoring conversations of GMO skeptics through their social media accounts.
Ketchum went on to boast about its Google placement saying, “We’re now on the first page of [Google] search results.”
Their "multifaceted public relations, advertising and political campaign" in the U.S. is defending genetically engineered foods and siding with the "agrichemical and food industry industries who spent over $100 million to defeat four state propositions to label GMOs," according to Corporate Crime Reporter.
In a statement from Gary Ruskin, executive director of U.S. Right to Know, he stated:
“This video lays out the GMO industry’s PR playbook, and how the media fell for it,” Ruskin said. “Ketchum also reveals their creepy snooping on Americans who are concerned about the health and environmental effects of GMOs.”
According to a press release, in 2000, in an email uncovered by Mother Jones, Ketchum was apparently involved in an espionage effort against nonprofit organizations concerned with GMOs, including the Center for Food Safety and Friends of the Earth.
An advocate for GMOs, Ruskin said that Ketchum's PR campaign has "greatly influenced how U.S. media covers GMOs," according to Corporate Crime Reporter.
So why do you think the video was removed from the Clio award website after U.S. Right to Know called attention to it?