JetBlue Donates Thousands of Books to the Community in Their New Reading Initiative

JetBlueBookVendingMachines.jpeg

Having donated more than 16,000 books throughout a neighborhood in Washington, D.C., JetBlue's "Soar with Reading" initiative dispenses free children's book from vending machines in a mission to inspire children to read more.

Three book vending machines were positioned throughout the southeast neighborhood of Anacostia where they dispense various children's books for free. The reading initiative started after a recent study conducted by JetBlue determined that within this neighborhood of Washington D.C. there was "Just one age-appropriate book for sale for every 830 children," according to ABC News.

Literacy experts said that children who own books are more inspired to read than those without.

While JetBlue chose this neighborhood to start "Soar with Reading," the airline is in the process of choosing the next community to house the vending machines. Not only is this an initiative to inspire more children to read, it is also an attempt to get local businesses to start selling more children’s books, according to Icema Gibbs, JetBlue’s director of social responsibility.

“I know we're making an impact in the community,” Gibbs said.

The initiative is slated to donate 84,000 books. 

 


Showing 1 reaction

Please check your e-mail for a link to activate your account.
  • I knew there was more than one reason you’re my favorite airline. Wonderfully inspired and oh, so necessary! Theodora Crawford

Leaderboard

1
+1456sc earned social capital
2
+352sc earned social capital
3
+228sc earned social capital
4
+178sc earned social capital
5
+172sc earned social capital
6
+139sc earned social capital
7
+138sc earned social capital
8
+129sc earned social capital
9
+120sc earned social capital
10
+118sc earned social capital
11
+115sc earned social capital
12
+115sc earned social capital
13
+112sc earned social capital
14
+104sc earned social capital
15
+104sc earned social capital
16
+97sc earned social capital
17
+96sc earned social capital
18
+92sc earned social capital
19
+92sc earned social capital
20
+92sc earned social capital