Having donated more than 16,000 books throughout a neighborhood in Washington, D.C., JetBlue's "Soar with Reading" initiative dispenses free children's book from vending machines in a mission to inspire children to read more.
Three book vending machines were positioned throughout the southeast neighborhood of Anacostia where they dispense various children's books for free. The reading initiative started after a recent study conducted by JetBlue determined that within this neighborhood of Washington D.C. there was "Just one age-appropriate book for sale for every 830 children," according to ABC News.
Literacy experts said that children who own books are more inspired to read than those without.
While JetBlue chose this neighborhood to start "Soar with Reading," the airline is in the process of choosing the next community to house the vending machines. Not only is this an initiative to inspire more children to read, it is also an attempt to get local businesses to start selling more children’s books, according to Icema Gibbs, JetBlue’s director of social responsibility.
“I know we're making an impact in the community,” Gibbs said.
The initiative is slated to donate 84,000 books.