Burger King Follows McDonald's and Wendy's Lead, Drops Soda from Kids Menu

BurgerKingKidsMenuChange.jpg

In a "nationwide mindset change," Burger King has followed the lead of McDonald's and Wendy's in nixing sugary soda from the kids menu.

As major fast-food restaurants are being forced to change their food options and increase their quality in the face of public demand, the kids menu change is said to have "a colossal impact on the beverage industry," according to a report by USA Today published on Huffington Post.

Low-fat chocolate milk, fat-free milk and apple juice will now replace soft drinks in all of Burger King's Kids Meals. 

Fast-food chains have stopped marketing soft drinks to kids in recent months in an effort to provide consumers with options that are conducive to their lifestyle needs, Alex Macedo, president of Burger King North America, said.

Consumer advocacy groups are behind this change in an overall attempt to end childhood obesity. Margo Wootan, the director of the Center for Science in the Public Interest, lobbied nearly two years for this change. 

"Sugary soft drinks are a top source of calories in children's diets and can contribute to obesity," Wootan said. "The percentage of children ages 6–11 years in the U.S. who were obese increased from 7 percent in 1980 to nearly 18 percent in 2012. Similarly, the percentage of adolescents ages 12–19 years who were obese increased from 5 percent to nearly 21 percent over the same period, reports the Centers for Disease Control and Prevention."

While soft drink will still be an option at Burger King, they no longer have a place on the kids menu. 

 


Showing 3 reactions

Please check your e-mail for a link to activate your account.
  • And so this is going to stop kids from drinking soda? They’ll just order milk shakes and smoothies instead.
  • I would like a rundown on the calories in a milk shake BK has great hamburgers and the kids get a smaller version that you can purchase from the dollar menu board. I eat there once a week and enjoy the fish or hamburger sandwich which is made fresh.
  • How wonderful. Let’s substitute one bad thing for another. Children under 10 should never have fruit juice and fruit should be treated the same as a candy bar, cake, or any other “special” sugar/fat laden treat. I also hope this photo is not representative of what actually comes with a “kids” meal. This looks like an adult sized meal. There is no way I would let my grand kids eat this junk meal.

    And if we are all so worried about calories, Coke is a lower calorie option than the same size apple juice. If you go with orange or grape juice, then you start getting close to twice the calories of the same amount of Coke. And no, there isn’t any redeeming vitamins or fiber in fruit juices, just lots of sucrose and the really bad sugar, fructose. Allowing your children to eat this meal is inviting diabetes into their bodies.

Leaderboard

1
+204sc earned social capital
2
+192sc earned social capital
3
+157sc earned social capital
4
+152sc earned social capital
5
+129sc earned social capital
6
+119sc earned social capital
7
+117sc earned social capital
8
+109sc earned social capital
9
+88sc earned social capital
10
+82sc earned social capital
11
+74sc earned social capital
12
+72sc earned social capital
13
+72sc earned social capital
14
+71sc earned social capital
15
+70sc earned social capital
16
+69sc earned social capital
17
+68sc earned social capital
18
+66sc earned social capital
19
+64sc earned social capital
20
+64sc earned social capital