In a "nationwide mindset change," Burger King has followed the lead of McDonald's and Wendy's in nixing sugary soda from the kids menu.
As major fast-food restaurants are being forced to change their food options and increase their quality in the face of public demand, the kids menu change is said to have "a colossal impact on the beverage industry," according to a report by USA Today published on Huffington Post.
Low-fat chocolate milk, fat-free milk and apple juice will now replace soft drinks in all of Burger King's Kids Meals.
Fast-food chains have stopped marketing soft drinks to kids in recent months in an effort to provide consumers with options that are conducive to their lifestyle needs, Alex Macedo, president of Burger King North America, said.
Consumer advocacy groups are behind this change in an overall attempt to end childhood obesity. Margo Wootan, the director of the Center for Science in the Public Interest, lobbied nearly two years for this change.
"Sugary soft drinks are a top source of calories in children's diets and can contribute to obesity," Wootan said. "The percentage of children ages 6–11 years in the U.S. who were obese increased from 7 percent in 1980 to nearly 18 percent in 2012. Similarly, the percentage of adolescents ages 12–19 years who were obese increased from 5 percent to nearly 21 percent over the same period, reports the Centers for Disease Control and Prevention."
While soft drink will still be an option at Burger King, they no longer have a place on the kids menu.