AT&T Stops Controversial Type of Tracking Customers' Internet Activity

CellPhoneTracking.png

After a controversial tracking practice brought on critical news coverage, AT&T announced it stopped adding a tracking number to mobile customers' Internet activity. A spokeswoman for the mega company announced it was phasing out this form of tracking on their network. 

The tracking numbers, which were both hidden and un-deletable, allowed advertisers to build a "dossier" about a person to understand their behavior through their Internet activity. From which apps they used to the sites they visited and for what extent of time, the tracking numbers were used as part of a project that AT&T said is now complete.

But come the future, AT&T confirmed that they will continue to sell data collected from the tracking numbers, but "customers will be able to opt out of the ad program and not have the numeric code inserted on their device."

So, when it comes down to it, is AT&T really putting customers before advertisers?


Be the first to comment

Please check your e-mail for a link to activate your account.

Leaderboard

1
+244sc earned social capital
2
+210sc earned social capital
3
+110sc earned social capital
4
+98sc earned social capital
5
+97sc earned social capital
6
+95sc earned social capital
7
+92sc earned social capital
8
+92sc earned social capital
9
+92sc earned social capital
10
+92sc earned social capital
11
+92sc earned social capital
12
+90sc earned social capital
13
+84sc earned social capital
14
+84sc earned social capital
15
+83sc earned social capital
16
+76sc earned social capital
17
+76sc earned social capital
18
+74sc earned social capital
19
+72sc earned social capital
20
+72sc earned social capital