Recently shoe and clothing manufacturer Adidas announced that they will be converting ocean plastic into new shoes and possibly even articles of clothing.
The effort is a part of a new partnership with “Parley for the Oceans”, a group of activists, artists and thinkers who come together to raise awareness about oceanic pollution.
“The conservation of the oceans is a cause that is close to my heart and those of many employees at the Adidas Group. By partnering with Parley for the Oceans we are contributing to a great environmental cause. We co-create fabrics made from ocean plastic waste which we will integrate into our product,” Eric Liedtke, Adidas Group executive board member told Ecowatch.
The company also announced that they will voluntarily stop using plastic bags in all of its stores.
“Our oceans are about to collapse and there is not much time left to turn it around. Nobody can solve this alone. Everyone has to be part of the solution. And collaboration is the magic formula. We are extremely excited about this partnership. There is no other brand that carries the culture of collaboration in the DNA like Adidas. Together, we will not only focus on creating the next generation of design concepts, technologies, materials and products. We will also engage consumers, athletes, artists, designers, actors, musicians, scientists and environmentalists to raise their voice and contribute their skills for the ocean cause,” Cyrill Gutsch of Parley for the Oceans said.
In addition to this new recycling project, Adidas is also making efforts to harvest their materials from fully sustainable sources.
“Adidas is now back on track as a Detox leader. Two years after it crossed the line as one of the original Detox pioneers, Adidas began failing to meet its commitment. That was until global pressure from the Detox movement helped it get back on side in June 2014. Adidas has delivered on its commitment to ensure that 99 percent of its wet processing supply chain facilities in China publicly report data via the credible Institute for Environmental Affairs platform. It also publishes its list of suppliers and encourages facilities to divulge their respective customers when reporting data,”Greenpeace said in a statement.
This story was originally published on True Activist.